Mednax-Affiliated Practices to Adopt Pediatrix® Brand
Brand evolution reflects breadth of clinical expertise and exclusive focus on providing the highest quality services across the women’s and children’s continuum of care
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The new Pediatrix® logo consists of three intersecting rings that symbolize the company's commitment to compassionate, coordinated and clinically excellent care for women (pink ring), babies (blue ring) and children (green ring). (Graphic: Business Wire)
The Pediatrix name honors its more than 40-year legacy of a patient-centered, physician-led organization, with a mission to “Take great care of the patient, every day and in every way™.” As the company has grown through the years to include new specialty and subspecialty practices across the nation, many of which have been branded under different names, awareness of the company’s footprint and deep expertise has been difficult for certain audiences to recognize.
“This is an exciting time in our company’s trajectory,” said
To meet even more of the needs of patients, clinicians and hospital partners, Pediatrix has expanded its offering across obstetric, maternal-fetal medicine and neonatology service lines as well as 18 pediatric subspecialty services. Pediatrix-affiliated clinicians care for or provide diagnostics to one in four babies born in the US, more infants than any other physician services organization in the nation. This highly specialized care has been bolstered by investments of more than
“Aligning our affiliated practices with the Pediatrix brand will enable our patients to identify the broad range of care we offer in these unique fields of medicine, including among underserved communities,” added
As part of the brand change, the company has launched a new Pediatrix logo consisting of three intersecting rings that symbolize its commitment to compassionate, coordinated and clinically excellent care for women (pink ring), babies (blue ring) and children (green ring).
Ordan added, “While our brands and services continue to evolve over the coming months, great patient care is, and will always be, the foundation of who we are and part of everything that we do.”
ABOUT
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Media Contact
Manager, Corporate Communications
954.384.0175 ext. 5684
jennifer.gutierrez@pediatrix.com
Investor Relations Contact
Senior Vice President, Finance and Strategy
954.384.0175 ext. 5692
charles_lynch@mednax.com
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